Augmenting my site with AMP

By Weiyuan Liu | Rakuten Viki

What is AMP ?

Web component framework for optimising page loading
e.g. Non-blocking JS and CSS during page render
HTML != AMP-HTML

Why AMP ?

User
Developer / Organisation

Why should I use AMP (as a user) ?

Better perceived latency and/or better latency
Frankly, we don't have a choice (Google's search engine for mobile)

Why should I use AMP (as a dev) ?

SEO
Mobile internet traffic accounts for 70% of all traffic in 2018, projected to 80% in 2019 ¹
95.58% ² of mobile search traffic is attributed Google (from June 2018 to June 2019)

1 - Mobile traffic data from Zenith Media

2 - Search engine data from statcounter

Counter-intuitive: Check your performance scores (e.g. lighthouse) and user engagement mediums (mostly mobile), you may not need AMP 😏

For personal learning ?

Raise your profile?
Hours to months to first prototype

How do I AMP ? 🎸🤘

"Architecture"

Hybrid or Amp-only

	Actual Path	AMP Path
Hybrid	/users	/users?amp=1
Amp-only	/users	/amp/users

Hybrid or Amp-only

Hybrid - one view template - high coupling
Amp-only - two view templates - low coupling

Build / Use a valid AMP layout

<!doctype html>
<html amp lang="en">
  <head>
    <meta charset="utf-8">
    <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">

    <title><%= title %></title>
    <link rel="canonical" href="<%= linkToNonAmpVersion %>">

    <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>
    <script async src="https://cdn.ampproject.org/v0.js"></script>
  </head>
  <body>
    <%= yield %>
  </body>
</html>